Bristol Airport loses the WOW factor

WOW Air Airbus A320 TF-BRO (Image: Nick Harding / Aviation Wales)
WOW Air Airbus A320 TF-BRO (Image: Nick Harding / Aviation Wales)

Budget carrier WOW has dealt a blow to Bristol Airport as it drops the Bristol – Reykjavik service after just 2 summers.

Bristol Airport heralded WOW’s arrival which offered initially a daily flight to Reykjavik (KEF/BIKF) but the Icelandic low-cost carrier (LCC) has struggled to make the route profitable.

The route was reduced in frequency for its 2nd year of operation before being culled at the end of this year’s operations.

Marketed as a service to America, WOW Air passengers could connect via Reykjavik to US cities including Boston and San Francisco offering a longer, but cheaper alternative but demand for indirect transatlantic flights has been disappointing from the regional airport.

The last WOW Air flight from Bristol to Reykjavik leaves Bristol this Friday, 27th October.

WOW Air has declined to comment on the exact reasons for the closure of the route but it is likely to have been a victim of route competition as Bristol’s established LCC Easyjet swooped on the route offering a twice-weekly service.

It’s not all bad news if you want to travel from Bristol Airport to Iceland though as a raft of new planned routes from Tui includes Reykjavik in Winter 2018/19 in addition to Easyjets offering.

About Nick Harding 1948 Articles
Nick is the senior reporter and editor at UK Aviation News as well as working freelance elsewhere. He has his finger firmly on the pulse on Aviation, not only in the UK but worldwide. Nick has been asked to speak in a professional capacity on LBC, Heart and other broadcast networks.