The campaign showcases British Airways’ plans to fly greener and it came with the announcement that the airline had secured enough sustainable aircraft fuel (SAF) from BP to power all of its flights between London and the Scottish cities of Edinburgh and Glasgow during the COP26 Climate Change conference.
Passengers flying British Airways will also be able to purchase SAF in order to reduce their carbon footprint with carbon offsetting.
Speaking at the event, British Airways CEO & Chairman Sean Doyle said: “With BA Better World we’re on our most important journey yet – to a better, more sustainable future and one which will ensure the long-term success of our business. We’re clear that we have a responsibility to reduce our impact on the planet and have a detailed plan to achieve net zero carbon emissions by 2050, including investing in more fuel-efficient aircraft, improving our operational efficiency and investing in the development of sustainable aviation fuel and zero emissions aircraft.
“It is only through working in partnership with Government and industry that we’ll be able to reach our targets and I’m delighted that, thanks to our new collaboration with bp, we’re able to source enough sustainable aviation fuel with respect to all our flights between London, Glasgow and Edinburgh during COP26, substantially reducing the emissions associated with taking our customers to and from COP26 by up to 80% compared to traditional jet fuel. This commitment for COP26 is in addition to the mandatory carbon trading we already operate in the UK and our own further voluntary carbon offsetting of our UK domestic flights.”