British Airways (BA/BAW) will become the official airline partner of England Rugby after it agreed a multi-year partnership agreement.
The airline will also become the Principal partner to Twickenham Stadium and will work cloesely with England Rugby to develop the digital experience at Twickenham with things such a new Stadium app and e-ticketing system.
Twickenham will also have a new top floor facility of the redeveloped East Stand which will be called the British Airways Rose Garden.
Under the deal, British Airways will fly both England Men & England Women rugby teams to tournaments such as the Rugby World Cup 2019 in Japan and the Women’s Rugby World Cup in 2021.
Alex Cruz, Chairman and CEO of British Airways, said: “We’re getting behind England Rugby and looking forward to supporting the Men’s and Women’s squads, by delivering them ready to win on their travels all over the world. Twickenham Stadium also sits on the flight path in to Heathrow, so our partnership with the home of England Rugby will be visible to British Airways customers from the skies.”
RFU Chief Executive, Steve Brown added: “We are thrilled to announce our new partnership with British Airways and are extremely excited about working together. Twickenham Stadium is the home of English rugby and we’re so pleased to have British Airways – an iconic British brand with a strong heritage and aligned with our core values – as our first ever principal partner of the stadium.”
