Malta has topped a list of alternative holiday destinations for British holidaymakers according to data compiled by easyJet holidays.
The island sits in the Mediterranean off the coast of North Africa and about halfway to Italy. It also has heavy British influences making it a melting pot of cultures and of course, food!
The stunning coastlines around the island also include their very own ‘Blue Grotto’ and combined with an average 300 days of annual sunshine, its the perfect place to get away from the mainstream.
Sardinia and Seville also make up the top three on the list with the holiday company seeing significant increases in searches for all three destinations.
The Italian island of Sardinia is known for its sandy beaches which rival the Amalfi coast but also provides wonderful hiking trails in its interior for those seeking a bit more of an adventurous holiday.
Seville meanwhile offers an alternative to those looking at Spains other big cities such as Barcelona and Madrid. Its location in southern Spain guarantees it a warmer climate but is still blessed with stunning Moorish architecture with a rich mix of tradition and vibrancy.
Matt Callaghan, Chief Operating Officer at easyJet Holidays said: “As a nation, we love to travel abroad, and our research shows that many Brits are keen to try something new this summer. In fact, 63% said they’d be more likely to book a holiday to a lesser-known destination if more information were available—highlighting a real appetite for something a little different.
As part of our ESG strategy, we’re focused on creating meaningful travel experiences that leave a positive, lasting impact. By spotlighting lesser-known destinations, we aim to support local economies, celebrate diverse cultures, and encourage responsible tourism that respects the people and places at the heart of every trip.
That’s why we’re proud to launch our ‘Different Destinations’ range—a platform designed to inform and inspire, offering travel tips, local insights, and thoughtful recommendations that benefit both our customers and the communities they visit. We believe tourism should enrich everyone it touches, and this initiative reflects our commitment to more inclusive and considerate travel across Europe and Northern Africa.”
The data coincides with easyJet Holidays launching its ‘Different Destinations’ range and it has compiled a list of destinations you could try based on where you normally holiday.
| If you usually go to | Try |
| Greek Islands | Izmir, Turkey |
| The Bahamas | Djerba, Tunisia |
| Cornwall, UK | Zadar, Croatia |
| Marbella, Spain | Costa De La Luz, Spain |
| South of France | Corsica, France |
| Florence , Italy | Bilbao, Spain |
| Venice, Italy | Ljubljana, Slovenia |
| Algarve, Portugal | Bourgas, Bulgaria |
| Paris, France | Bordeaux, France |
| Barcelona, Spain | Seville, Spain |
The data compiled by easyJet Holidays also showed that 73% of British holidaymakers have been influenced by AI when looking at alternative holiday destinations but the barriers to actually choosing an alternative are lack of information, cost and fear of the unknown, something 26% of the survey says.
But while familiar might be reassuring, it can often leave travellers missing out of amazing places and experiences so it can pay high dividends if you take the dive into somewhere new, even if it is only a city break.
You can find out more about easyJet Holidays Difference Destinations range here https://www.easyjet.com/en/holidays/different-holiday-destinations
