A team of top celebrities including Gordon Ramsay, Rob Brydon, Sir Ian McKellen and Thandie Newton make appearances in British Airways’ entertaining new pre-flight safety video, which will be shown from September.
The new film features some of Britain’s best-loved personalities and has been designed to help customers to understand important safety messages, whilst helping to raise funds for ‘Flying Start’, the global charity partnership between British Airways and Comic Relief.
Alex Cruz, British Airways’ chairman and CEO, said: “It’s extremely important to us that customers engage with our safety video, and involving some of the nation’s most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish – and remember. We’ve worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million for great causes.”
Ten celebrities are seen auditioning in humorous sketches in front of comedian Asim Chaudhry, as his People Just Do Nothing character Chabuddy G, for a coveted part in the safety video, while simultaneously demonstrating the safety features and procedures on the aircraft.
In character at the end of the video, Rowan Atkinson fumbles for loose change to place in a Flying Start envelope, which is available to customers on flights to enable them to make donations to Comic Relief.